Responses by Idean
Background: Helsinki has a lot to offer, but it lacks the obvious attractions of great nearby cities. MyHelsinki.fi is a service for locals, visitors and potential visitors to find and share the best of Helsinki. We wanted to create a platform that combines both recommendations from local experts and everyone else. Site development was by Digia and the Helsinki brand identity was by Werklig.
Highlights: One of the key features is My Helsinki Lists, a visual map of users’ favorite places in Helsinki that anyone can create and share. Several locals, celebrities and tastemakers share their cherished spots on social media with #myhelsinki and contributors bring out the freshest parts of Helsinki with a personal touch. The visual style of the site is also bold and flamboyant yet accessible and clean.
Challenges: The city wanted to cater to a wide range of people with the site—from locals to visitors to potential investors to expats. Presenting all of the information about the events, places and activities available for a diverse user group in a simple experience was our biggest challenge.
Favorite details: Translating the bold visual style and broad range of content into an easy user experience. We’re also proud of the interesting high quality content on the platform, which makes the site stand out from traditional city marketing.
Approach: This was a very visible and important project for the city of Helsinki. To help everyone work together and give visibility to the project, we set up a glass-walled war-room in the lobby of the city hall, where city stakeholders, partners and anyone else in Helsinki could join us in the room for a chat and see the progress of the work. We also live-streamed user tests to the room.
Anything new: We learned that having a central and shared space made collaboration a lot smoother than doing it from our studio, and it was also an important symbol of transparency and user-centricity. We also used Framer, a prototyping tool, to build realistic test versions of the site during the process. It helped us to try out different solutions, including code-like transitions and elicited genuine reactions from people.