Popular television shows are creating a wave of interest in criminal justice careers. This landing site for a paid keyword campaign elicits requests for information about the criminal justice programs at Corinthian Colleges. It's a hybrid HTML/Flash site that takes a novel approach. With content that mimics the television programming that generated career interest, it strikes a really nice balance between entertainment and information.

• Content is deliberately limited and at first glance appears to be nothing more than crime-solving game.

• An essentially flat navigation path leads visitors in a linear manner through each of three levels.

• Designed for cost-per-click sponsorships, the coding and functionality allow complete tracking of the campaign's performance.