Brooklyn Public Library’s (BPL) introduction to entrepreneurship provides the tools to assist young people, and new residents of the U.S., with starting and managing their own small business ventures. Both appealing and functional, this site shines with a design that effectively makes “library material” palatable to teenagers—without ever being pretentious or trying to be cool. Tied into the overall color scheme of the BPL library site, the visual design incorporates large, readable type, bright, uncluttered, graphic pages and stock photography that’s a suitable accompaniment to the subject.

• Links to business terms open quickly in small pop-up windows and link to the library’s catalog of titles.

• Access to “relevant” material is front and center, resulting in pacing that’s quick, and the concise content never gets lost in an extraneous presentation of unrelated content.

• Focused on getting visitors quickly to core material, the home page consists of a series of clearly-named links to a group of carefully chosen industries—and little else.