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This outdoor/lifestyle apparel company inspires and affects positive change through clothing design that integrates beauty, performance and sustainability. Its commerce site is a welcoming, immersive customer experience that embodies the brand's "Do well by doing good" philosophy. Its strength lies in its ability to express the authenticity of the brand through products and passionate stories about movement, being moved and inspiring others.

• As customers move through the site, they venture from a wide, holistic view of the company to a more detailed, intimate one

• The 16-month-long development time included architecture, the build of this graceful e-commerce site and an intuitive in-store kiosk.

• Accompanying the product images are hip, well-written descriptions, helpful alternate views, detailed specs about the fabrics and fits and a Size Guide that actually helps.

www.nau.com

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