Responses by Dion Ploeg, cofounder and digital designer, and Noah Ploeg, cofounder, BORING.

Background: From its beginnings as a festival in Amsterdam, No Art had grown into a global music and cultural platform, with events around the world, a record label, apparel and a nonprofit foundation. The old website no longer reflected what it had become. The main goal was to bring all of No Art’s parts together in one digital identity and communicate the scale of the organization today, while still making it easy for their international audience to discover events, find information and buy tickets.

Design core: No Art already had a strong visual identity developed by its in-house creative team over many years. Our role was to translate that into a digital experience.

We had a lot of room to experiment with layouts, typography, motion and interaction, but we didn’t want it to feel overly digital. No Art exists primarily in the physical world, through events, music, people and art, so we tried to bring those two worlds together. Festival photography and event artwork add a more tangible layer to the interface, while the digital system around it stays quite minimal.

An important part of the system was also making room for the artwork No Art creates for every individual event, rather than having the website compete with it.

Favorite details: The interactive globe on the homepage is probably the clearest example of what we wanted the website to achieve. It shows the international scale of No Art immediately, while letting visitors explore past and upcoming events around the world. Details like the live coordinates and location interactions make it feel much richer; everything behind it is connected to the CMS and updates automatically when the No Art team adds or changes an event.

The label page was probably our favorite part to design. Instead of presenting the catalog as a standard grid, we built it as an interactive record player where you can shuffle releases, move between records, listen to previews and discover more about the artists. It gives people a more playful way to explore the label without trying to replace platforms like Spotify.

Challenges: Finding the right balance between brand experience and functionality. The more expressive, experimental design worked naturally on pages that are mainly about discovery and brand experience. But the same website also contains very functional pages where people simply need to find an event, understand the information and buy a ticket.

We wanted those pages to feel like part of the same ecosystem without forcing experimental interactions where they would get in the way. That meant making conscious trade-offs throughout the project, sometimes giving the brand experience a little more space and sometimes deliberately stepping back in favor of usability.

Technology: The site is built in Webflow. Shopify handles commerce, with Storesync syncing products into the Webflow CMS. This let us design the shop ourselves while Shopify manages checkout, inventory and payments. Ticketing runs through external partners linked from the site.

We structured the CMS so that No Art can run the entire site themselves: events and lineups, the locations feeding the globe, the gallery, the label page, ticket links, and the shop. Everything is built with Webflow components so even the static elements can be edited by No Art.

Everything that moves is custom JavaScript. We use none of Webflow’s native interactions: GSAP runs the animation, Lenis drives the smooth scrolling and three.js powers the 3-D globe. The video content is hosted on Bunny CDN for performance and for staying clear of Webflow’s bandwidth limits.