This dynamic and fluid site presents Lake Nona, a 7,000-acre master-planned community located inside the city limits of Orlando, Florida. It's an innovative presentation that deviates not just from conventional Web design but particularly from what's common in the real estate sector. As the cornerstone of a quirky, smart and fun campaign (Nonaology: Basic studies in living better), the site has a beautiful balance of form and function; it's also fast, sophisticated and information-rich. It's an interactive- and information-packed environment that educates visitors about the vibrant community.

• It's an engaging easy to use site that houses a lot of information accessible and keeps it visually interesting to look at and read.

• While most development sites are static presentations, the developers of this site kept in mind that the process of building means an ever-changing landscape during the building process that can be easily conveyed on the Web.

• An updatable, interactive community map has a game-like quality that further engages an already-interested audience.