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In April 2009, Mayor Bloomberg launched an initiative to unleash the spirit of service throughout the five boroughs by encouraging New Yorkers to contribute (through volunteering) to the health and well-being of their neighbors and neighborhoods. The problem? Surveys showed that many New Yorkers didn’t know where to go to find information.

Part of a larger citywide initiative NYC Service enables New York residents, ready to volunteer, to find the opportunities that best suit their needs. With a bold use of color and type, it’s a rich graphic presentation that makes volunteerism infectious by inspiring more people to volunteer and placing search functionality for opportunities front and center.

Presented in partnership with the United Way of New York City and powered by Truist, the search makes the site an incredible tool for linking organizations with ready and willing volunteers. Searching (skills, interests, date, location, keyword and group size for volunteer opportunities) throughout the New York City boroughs is easy and intuitive.

• The site’s a component of the “BLANK” campaign, created by NYC & Company in collaboration with ad agency, Bartle Bogle Hegarty, that encourages all New Yorkers to volunteer their services by letting them know that everyone has something to offer. The “BLANK” can be a special talent, passion, free time or just a willingness to pitch in and make a difference in the City.

• The development timeline for Phase 1 was one extremely short month; Phase 2, with more extensive business and organization outreach, and social networking tools for users, will launch in September 2009.

• An embeddable search widget can be placed on another site or blog.

• All search functionality on the site uses AJAX which allows it to only request information that matches user’s search criteria providing quick and responsive searching and refining.

• Since its launch in March, the site's received 60,000 unique visitors including a Facebook page with over 600 members.

www.nycservice.org/index.php

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