Award-winning production company Oddfellows specializes in design and animation. Designed in conjunction with development firm Arbitrary, its new portfolio site features a sleek, minimal layout that lets Oddfellows’s work take center stage. Powered by a fully customized Squarespace theme, the site was built with search engine optimization and progressive enhancement in mind and enables Oddfellows to fine tune the homepage as more work is added. “Too often it feels like those details get lost behind the scenes of beautiful typography, animation and effects,” says Jamie Kosoy, founder of Arbitrary. “We’re really proud that the site looks great, but we’re equally proud that it’s built the right way.”
Project Projects proves how Action Condensed cleans up even the most complex visual interface with this site.