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Responses by James Edmondson, founder, OH no Type Company

Background: The purpose of the new OH no Type Company site was to sell fonts, serve as a portfolio and use the space as a blog. It was important that the blog could serve as a type specimen, so that the posts both showcase normal content and advertise the typefaces.

Highlights: We spent the most time on the font pages in the shop. I didn’t want the site to be overtly template-driven; so all the content is pretty flexible in those pages. I’m proud of the blog, and I was happy to no longer be dependent on Medium or similar sites to host my content.

Challenges: Creating the cart. Selling fonts is tricky; there are lots of licensing options and discounts for bundles. Those things are somewhat unique to the type industry, so an out-of-the-box solution wouldn’t cut it. Luckily, we had initial help from Standard Library, and Oof was amazing in figuring it all out. It was quite a puzzle to piece together, and it gave me immense respect for anyone who has worked on a type foundry website!

Navigational structure: The navigation is silly. Although it does allow for many levels of hierarchy, there isn’t really a strong reason for it animating in that way. It was simply a way of injecting a bit of fun.

Technical features: The site is built on Craft, a pretty nifty CMS. That gave us the flexibility we needed to link the store—with users, accounts and so on—to the blog and other parts of the site.

ohnotype.co

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