Responses by ATTCK
Background: We were brought on board to elevate the digital promotion and reach potential tenants of One Blue Slip, the first development project in Brooklyn, New York’s Greenpoint Landing neighborhood. While the main website was being built, we created an on-theme teaser site with a beautiful contact form, ensuring that our client could collect leads and gather valuable data before the final site launched.
Design core: An aquatic theme naturally fit One Blue Slip, as water borders the property on two sides. We worked with award winning New York–based ad agency QuallsBenson to incorporate this theme throughout. When visitors load the homepage, a rippling body of water is the first thing they see, filmed from above and presented in a full-screen video. On other pages, we arranged images in large-scale grids, banners and carousels to capture the beauty of the building and its surroundings.
Navigation design: We decided on the compass as the site’s navigational tool to reinforce the nautical theme. This provides visitors with a whimsical yet functional, novel yet intuitive guide. Details like this—which we endearingly refer to as our “winks”—are additions that enrich our projects with personality, and they’re a defining characteristic of every project we take on.
Anything else? We’ve done plenty of work for real estate developers so we know the right tools to make a site that sells. For One Blue Slip, we used API integrations with various services, including RENTCafé, a nationwide listing platform that lets renters compare properties and submit applications while also enabling web admins to update the listing information. We used a WordPress plugin called Contact Form 7 to manage contact forms and collect visitor information, as well as an intuitive call-tracking system, CallRail, that generates a unique 1-800 number for every user. Nestio helps prospective tenants book appointments for a tour.