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Responses by Dave Post, senior developer, Junction.

Background: Open Agency Night gives creatives, marketeers, advertising professionals and young talent an exclusive opportunity to visit, learn from and meet the people behind the biggest advertising agencies in the north of the Netherlands. The first edition of the event took place on April 21st, 2022. We made this site to explain the event’s concept, give visitors a clear overview of the program and stimulate ticket sales.

Design core: The basis for the website design was inspired by the logo’s organic shapes and color composition, which we combined with a round font. The purple and yellow ‘balls’ that move along with the user are a core element of the site.

Favorite details: To me, it’s a combination of different aspects. The basis of the design, combined with animations and interactive details, really makes it a whole. For example, the preloader fills the logo and depicts how the doors of all the agencies are open. Aligned with the scrolling, the logo shrinks and takes its correct position; at the same time, the intro text gets larger, and the logo seems to pull the text up. I am most proud of how the design and animation come together in all parts of the site.

Technology: For the back end, we used WordPress and PHP. We added Locomotive Scroll to provide a smooth scrolling experience and call on the scroll animations. We made the animations with GSAP, ensuring they are silky smooth.

Special technical features: The calendar is tailor-made for the best user experience. Through a horizontal scroll or by dragging and dropping, users can navigate through the event’s agenda and discover the whole program. When they click on an agenda item, it opens, and the website scrolls there automatically.

openagencynight.nl

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