Background: OV Loop is the only omnichannel and omnidevice super app commerce platform built on private credential vaults and bidirectional messaging consent. It connects people, businesses and financial institutions through a seamless experience. We worked closely with OV Loop’s founder and serial entrepreneur Will Graylin and his team to develop a brand and web platform to educate users on the value of their products and services, differentiate them from competitors, and drive new business. All this was built on customer independence and centered on a sense of community. The current market is often saturated with high-friction commerce interactions that can result in fraud and poor customer experiences. So, our goal was to ensure OV Loop stood out from the start, unlike any of its competitors. To achieve these goals, we focused on delivering a unique digital experience with clear-key and short-key messaging that empowers users to feel protected and reminds them how different OV Loop is. The result was a collaboration that made it easier for people and businesses to interact and transact everywhere.
New lessons: When the OV Loop team contacted us, their main goal for us was to create an emotionally-driven value proposition that united B2B and B2C offerings and translate it into tangible deliverables—key messaging, 3-D, UX/UI and motion design, among other things—to give a clear sense of their trusted commerce community. To do this, we had to completely immerse ourselves in OV Loop’s world to learn its vision and mission. Our biggest challenge was targeting two primary audiences with very different needs: people (B2C) and brands (B2B). We overcame this by making a platform that empowers customers to use a reliable product free of distractions and technological friction. As a result, they can peacefully manage their financial data and create a community that provides shelter. At the same time, our product covers the usual brand concerns about consolidating customer relationships—not only transactions—and we focused on building a platform that can help them to maintain those in the long term and not disintermediate them like other brands.
Navigation structure: The main idea was to implement a dynamic interaction with the UI and the input movements, transitioning from the traditional vertical scroll to a horizontal one, which is less common. All this required boldness and delivering an optimal user experience without causing strange internal interferences.
Special technical features: Our favorite feature on this project is, without a doubt, the home screen background in WebGL, which appears after the introductory video. We used signed distance fields to render multibounce refractions, enabling users to feel that the website is virtually bringing them into the loop. Because why not?