Responses by Mirek Nisenbaum, partner, Base Design
Background: First and foremost, the website is a branding opportunity. We contextualized images of PALMA’s work to set it apart from traditional architecture firms. The new identity and the web experience were launched to support the announcement and opening of PALMA as a new international architecture practice committed to “evolutionary architecture.” The audience is potential PALMA clients.
Challenges: Balancing the simplicity of the web design with the need for strong differentiation from the rest of PALMA’s competitors.
Favorite details: We displayed the architecture on a grand scale, while staying away from the tropes of typical architectural portfolio sites. The core of the experience was the identity itself, a logo that evolves with user interaction, underscoring the ideas of progress and moving forward. This project enabled us to explore how an identity can live online, beyond the visual, and become core to the overall experience of the brand expression.
Navigational features: The navigational menu has all the secondary content within itself, allowing for an immersive and intuitive experience without a traditional menu-based navigation.