Responses by Jean Naudy, founder and art director, PAM Studio
Background: This website is the first portfolio of Precise Abstract Makers (PAM) Studio. It shows our work and what we do, just like the classic agency portfolio site. Our clients have mainly been based in France, but we’re aiming to attract people from around the world, so this site will mark the beginning of a larger marketing plan—including press, advertising and social media.
Design features: The site’s core features for me are the beautiful sans-serif font and the simple layout. One of the things I really love about the design is how the landing page only starts with typefaces and the “PAM” overlayed. Can’t tell you why—I just think it’s cool. Another thing I wanted was to have condensed case studies. I love the drag element: a small interaction, accessible for all, that moves a bit like sliders. The background changing when visitors go to the galleries isn’t the most original idea ever, but I like it.
Challenges: Finding the right balance between giving an indie vibe, yet being popular enough that we wouldn’t lose the larger public. I went back and forth between crazier art direction and doing front-end development around a simply structured grid layout. This enabled me to be sure of the rendering. Integrating graphics on a mock-up browser in Sketch can sometimes be misleading. I ended up testing several layouts—inspired by print layouts—in order to go for a “trendy” feeling, but simple enough that it wouldn’t turn away people who aren’t quite as immersed in the culture of graphic designers.