Designed and developed by San Francisco–based digital agency KNI in collaboration with the Parkmerced project staff, this site provides the community outreach and knowledge base of Parkmerced, a multi-billion dollar project designed to completely transform 152 acres of western San Francisco into an environmentally- and pedestrian-friendly living space. Investors and public visitors alike can gather insights and key updates about the initiative’s construction progress, as well as access 3-D conceptual renderings, drawings and project materials provided by Parkmerced’s architects and engineering partners. Two interactive items on the site—Master Plan and Story—offer a responsive web experience for users to explore Parkmerced’s development plan and the site’s history, which spans all the way from the 1600s to the present day. “So far the response has been tremendous, and, as you can maybe imagine, people respond with a great sense of relief,” says KNI’s founder Kurt Noble. “I think a good percentage of visitors come to the site expecting to get angry about the development, and when they see how amazing the master plan is, they come away feeling really hopeful about the higher density, better walkability and radically reduced carbon–footprint plan. This is a really big story in San Francisco right now, and one that needs to be told.”