The Paso Robles Wine Country Alliance, a nonprofit trade association based in Paso Robles, California, asked San Francisco–based design agency Noise 13 to reimagine its brand and website by creating a user experience that would encourage new and repeat membership. The site features an elegant design and an experience that focuses on ease of use, helping would-be visitors easily find what they’re looking for on its Visit page. The Visit page also showcases the members of the alliance in equal importance and enables visitors to see locations in proximity on its map view.
For the site’s functionality, Noise 13 implemented two separate content management systems—one for the team at Paso Robles Wine Country Alliance to update content and one for the alliance’s members to update their profiles. The project included a showcase before the site launch that demonstrated to members the larger image areas and all the details they could fill out, encouraging them to renew their membership with the alliance. The response from members has been overwhelmingly positive.