Responses by PAVLOV
Background: The PAVLOV advertising agency website communicates the services, portfolio work and the leadership for current and potential clients, colleagues and job candidates. PAVLOV’s offerings cover branding, creative, interactive, media and public relations.
Highlights: Crisp, white design with pops of PAVLOV orange represent the agency’s clean, lab-like office environment and pay homage to its scientist namesake, Ivan Pavlov. Exploring the homepage reveals an inspirational art wall, 360-degree virtual reality office views and a live puppy cam. The portfolio work is showcased with featured selections through the homepage, which is shown via a mix of large colorful imagery and embedded videos.
Challenges: Solving how to communicate our team’s talent, creativity and personality on-screen in a dynamic and compelling way that both gives users both the facts on what we do, and also a peek into who we are.
Favorite details: The “Experiments” section of the homepage is a playground of surprise and delight with an interactive matching game, a voice recognition contact form, a user poll with voting results and even a Rorschach test. We are proud of the cutting-edge development and designs required to achieve these features to set PAVLOV apart from other agencies.
Navigational structure: The unique navigation encourages users to explore and discover the treats throughout the site. The slide-out menu provides a more conventional way to learn more about the firm, see work, find services, read news and reach contact information; however, these sections also offer an organic layout of robust content to meander through and enjoy.