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Responses by Sam Dallyn, art director and cofounder, Lundqvist & Dallyn.

Design core: We aimed to create a website that is both user-friendly and visually appealing, letting visitors browse through Peden + Munks’s photography work with ease. Since most of the photography is related to food and lifestyle, we opted for a custom typeface that is clean, sharp, and complemented by fresh colors throughout the site. We aimed to generate excitement and curiosity among users while showcasing the stunning work.

Favorite details: Peden & Munk commissioned a unique custom typeface to enhance its brand identity in all its photography. This approach ensured a consistent feel and structure across all visuals, as well as brand ownership. While the glyphs vary in width, they maintain consistent spacing, creating moments where the type interlocks, particularly in the name.

Challenges: We aimed to develop a website that is both easy to navigate and enjoyable to explore. We believe that striking the right balance between these two aspects can be challenging, as many websites tend to be excessively flashy and fail to withstand the test of time.

Navigation structure: In the photo projects section, there are three ways to view the work: a small grid, a medium grid and a story. You can toggle through these options within a project and choose a default landing option in the CMS.

Technology: We utilized DatoCMS, a platform that offers several fantastic features and an intuitive interface that is easy to use for anyone. One of the most exciting capabilities of this platform is that it uses AI technology to recognize images that have been uploaded into the system and automatically assign tags to them. This feature is particularly useful when you have a large number of images, making it easier for users to search and find what they need.

pedenmunk.com

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