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This humorous site introduces the Philips Norelco Bodygroom, an all-in-one body shaver, to 20- to 35-year-old men. This is a standout among the many advertainment sites on the Web. It’s immersive, interactive and viral. In other words, it’s perfect for the audience (as proof: it received more than one million visitors during its first month). And we have confidence in its longevity; for some time to come, groups of people across the U.S. will be gathering with friends and coworkers to view this site en masse.

• It’s fun, funny and, best of all, brief. Dialogue is accompanied by bleeps and suggestive images, whenever the subject could be construed as too “racy.” It’s not only a great product demo, it’s hilariously entertaining.

• To avoid possible sync issues and to make things flow smoothly when navigating between sections, the developers used a rack focus effect to distract visitors and swap video. It’s a solution that addresses a problem suffered by other sites, where video swaps often appear as bad editing.

• At launch, expected sales of the shaver, were 4,000 units in the first year. But after just six weeks, just more than half the production time, 6,000 had already sold.

www.shaveeverywhere.com

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