Elizabeth Arden and Allergan created this skincare product for people who want to minimize fine lines, sun damage and rough skin. Targeted to an upscale audience (Prevage is $150 for 1.7 oz.), this product site is clear, compact and consistent with a clean design, subtle colors and organic movement. Short of product samples, this site has everything someone would need to determine whether or not to purchase. It’s glossy enough to function as a marketing tool and navigationally sound enough to easily access information. Where it really shines, though, is delivering information without overhyping the product (a common occurrence in the cosmetics industry).

• Content, that shifts effortlessly between simple product introductions and colorful testimonials, is surprisingly deep, and never seems redundant.

• Copy isn’t overly “pharmaceutical”—which could easily have dulled the appeal of the site. While there is some clinical jargon, it’s contained in specific sections and never overwhelms visitors with research-speak.

• One of the bigger challenges for the developer has been converting site content into three dozen languages.