“The print industry in the United Kingdom has always felt as though it’s reserved for those with extensive experience in printing processes,” writes Nick Goodliff, technical director at Leeds-based design and development firm Hypergram. That’s why for PRINT.WORK, Hypergram’s site for its foray into digital print services, uses accessible terms and handy guides to translate the sometimes-inscrutable language of printers. Built with Hypergram’s own CMS INTEGRATE, the site offers an easy-to-use, feature-rich ordering system with an instant pricing module across all of PRINT.WORK’s configurable products, enabling customers to get accurate price quotes instantly and easily. A live chat module from the open source Rocket.Chat enables PRINT.WORK’s team to get in touch with potential customers through the site; Hypergram selected Rocket.Chat since it could match it with the site’s aesthetic.
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