Responses by Lewis Webber, cofounder and creative and production director, PX PUSH, and founder and creative director, Stud.

Background: PX PUSH exists for Freedom Tech—the decentralization and open economic movement, one of the most underserved sectors in design right now. Teams building here move fast, ship in public, and carry values around ownership and access that most agencies don’t speak the language of, so Freedom Tech products end up technically credible and visually forgettable. PX PUSH closes that gap: senior-level, world-class design at a flat monthly rate, delivered in 72 hours on average, built for people who’ve never had time for a traditional agency process. The site had to prove that speed and that specificity before anyone left the homepage.

Design core: The whole site is built around one idea: you’re looking at it through an old CRT monitor. A permanent scanline and vignette overlay sits above every page, with a flickering noise-grain layer underneath it—the actual viewing condition of the site, running on every route.

From there, the reference points stay period-accurate rather than generically “retro”: the blue token is a Blue Screen of Death (BSOD), and the 404 page is a literal, functioning BSOD screen. A floppy disk model rotates through the pricing section, right where the site talks about buying a design “package.” The founder photos on the About page cycle through fifteen frames per person as you scroll, like an old character-select screen. Every major section title runs as an oversized scrolling marquee, end to end, the way old LED signage and dot-matrix displays used to move type.

Special navigational features: Two things carry the site. Journal posts open as an overlay drawer rather than a full page load, so reading an article never pulls you away from where you were on the site. And the 3-D logo in the hero—a chrome-finish extrusion of the PX PUSH mark—shrinks and pins itself into the header as you scroll, turning into the actual home link once it’s docked there instead of sitting decoratively above the fold.

Technology: Nuxt and Vue.js sit underneath everything, with GSAP and ScrollTrigger driving the animation, Lenis for smooth scroll, three.js for the WebGL work, Pinia for state, Nuxt Content for the journal and Sass throughout—no CSS framework.

New lessons: AI changed how much of this I could build myself—and not in the vibe-coding sense people mean when they say that. It’s closer to finally being able to explain what’s in your head directly, in plain language, instead of translating it into code line by line. As an example, for the 3-D logo, I gave AI a flat SVG and asked for a rotating extrusion that scales down and pins itself to the header on scroll. What used to take days took minutes. That only works if you understand what the code is actually doing once it’s written—the AI accelerates the build without replacing the judgment behind it.