This site presents a San Francisco-based chocolatier as the finest in the United States. Like many artisanal product sites, this one is an artfully composed presentation complete with beautiful photography, a focused selection and a clear sophisticated interface. It's also beautifully organized with complete and descriptive content.

• Copywriting is conversational, evocative and sometimes seductive.

• Responsible for a 35% increase in sales (versus the same period in the previous year).

• Offers a description for each and every piece of chocolate on the site.