Red Bull, maker of the energy drink, now has a dynamic portal through which it offers quick access to all of the quirky content from their mini sites—and more. This popular drink, something of a cultural phenomenon, has spawned countless sitelets promoting Red Bull events. We’ve always counted on them for dynamic, engaging experiences. Now, through this visually strong, uncluttered portal, we can expect the same from their corporate site.

• Notable is the site’s TV-like interface. It promotes interaction via a series of custom applications (movie maker, wallpaper maker, screensaver) and offers a seamless environment for viewing what we think is some of the best corporate content on the Web.

• Fun, colorful and engaging, the navigation system consists simply of both a series of self-explanatory links that provide a clear path to content and a browser-page-full of images that offer a more interactive experience.

• The dynamic structure of the site means that the editors (in 44 countries and 20 languages) can easily modify content.