During the ’50s and ’60s, globes were sold primarily in travel and specialty luggage stores. Eventually, as more manufacturers shipped production overseas and mass-marketed their products through high-volume retailers, the market became increasingly price-driven. In contrast, always known for its quality craftsmanship, Replogle has never veered from its course. For decades, Replogle’s globes have been centerpieces of classrooms, offices and even the White House. This reinvention of their site has given the company an opportunity to better connect with consumers in the private sector.

• The site launch coincided with Repogle’s 75th anniversary.

• The Globe Explorer, a data-driven Flash application, allows quick changes whenever new product information is available.

• The interface of the product section plays on people’s inherent desire to spin a globe whenever one’s in view.