Responses by Rezo Zero

Background: Our previous website was developed in 2015 and went live in early 2016. As the studio had grown and reaffirmed its vision, we felt like it was time to update our portfolio, message, website and overall identity to reflect this. The purpose was to also display the studio’s mood-board and inspiration, which is why we decided to work with photographer Aurélie Raidron from Agence Poltred to create images that represent, in an abstract form, our current approach to design and development.

Highlights: Our brand new identity that illustrates our portfolio. The grid work and the photographs from Aurélie Raidron are the site’s core design elements.

Challenges: Any agency or studio will say the same: working for oneself takes a lot of time and can easily get postponed due to client emergencies. In order to make sure we would go live by the end of 2018, we worked a lot over the summer and only took on a few client projects from September until December, to give us the necessary time to produce what we had in mind.

Navigational structure: The navigational structure was fairly central in the early stages as we wanted to display seven main projects at all times on the site, updating them along the way. In the meantime, we are currently working at making our project archive available to the public very soon. This way, everything that Rezo Zero has ever worked on will be centralized on a single website, taking the navigation to another extent!

Technical features: We had decided to use Hugo for the very first time as a challenge. We wanted to create something really light that can manage traffic peaks, as Hugo is static, and easily changeable in the next few years—no CMS or major back-end functionalities involved—should we decide to go for another look/creative approach in a couple years.

Alternative approach: We probably would use Jekyll or Roadiz, our open-source CMS. Hugo was sometimes very limiting for content-related questions and creative development.