Responses by FHOKE
Background: The new site for RJ Investments, a United Kingdom–based luxury property developer and landlord, was designed to showcase the brand and information about the company. The site also displays information on current developments and how investors can gain more money if they join and invest in the company.
Highlights: The site has a high-end luxury feel by using rich colors, contemporary patterns and lifestyle imagery.
Challenges: The site has a yet-to-be-released management system for tenants to speak with the company and the property maintenance teams. Although the management system has not launched yet, the site still had to accommodate for it.
Favorite details: The overall look and feel. The end result is fantastic and one we’re super proud of. While the content is simple, the structure, layout and colors add depth and a touch of luxury.
Navigational structure: We didn’t want the navigation to intrude on the design of the site too much. While we played around with expanded navigation and hamburger menus, the hamburger menu won out in the end. It’s super clean, and the open menu adds interest by using imagery. It also remains usable, with clear links to different pages.
Time constraints: The site had to be turned around in eight weeks. Most sites we build are turned around in ten. While this is doable, we did have to reschedule other work around it, so there was some added time pressure to get the desired results.