Background: Safari Riot: Noise is an audio-focused creative company at the intersection of social media and interactive content. The company works with brands, studios and production companies to help bring thoughtful and modern content to their products and experiences, whether it’s a score for a blockbuster film trailer, designing sonic interactions for products or building an interactive music system for a video game.
Design core: The design, animations and interactions make it stand out from other websites. We wanted to capture the user’s attention right away with a quick introductory animation. The project scrolling and hover states can feel wild with text trails, vibrant colors and blended video sequences all to get users to explore Safari Riot’s award-winning work. The page transition is a throwback to an old CRT television turning on and off, using the project’s featured color.
Anything else: As the website started picking up traffic, we noticed the bandwidth usage began to skyrocket due to the site’s heavy use of video. We quickly upgraded the web server to a more powerful one with four times the bandwidth.