Responses by Rafael Botti, UI/UX design, Ed Semprebon, development, Bloquo, Nicolas Alonso and Marina Figueiredo, business strategy and branding, Sage Culture

Background: The purpose of the website is to present the Sage Culture art gallery, as well as its events, exhibitions and services, along with its artists and their work. The goal is also to create a direct and objective communication channel for the gallery and give visibility to the current exhibitions.

Highlights: The site is extremely minimalistic and straightforward. Interface design, different kinds of technology and animations are used to bring out the best online experience possible. The rich content is also important, since we are featuring artists from various parts of the world and their exceptional work.

Challenges: Creating a responsive website that works properly on different devices and screen formats. It involved a lot of planning and thorough design and programming work.

Favorite details: The unity of the project—how the images, typography, layouts and animations converge to create something coherent and solid.

Navigational structure: The site has a simple hierarchical navigational structure, where main and more relevant features are deployed in secondary content. We always try to make it possible to link related content, such as exhibitions and related artists, to create a continuing flow. We also put the biography of each artist and her or his work at the same hierarchical level. Also, in some situations, users navigate to other pages without realizing they were redirected. Each page recognizes each individual user’s navigational flow and adapts accordingly.

Technical features: Everything is coded from scratch and designed exclusively for the project. The website was designed using Sketch App and coded using Sublime Text 3. For database management, we used Sequel Pro. The back-end and front-end are programmed using PHP, JavaScript and mySQL. We didn't use any framework or CMS platforms.

Anything new: First and foremost, this was a project that enabled us to delve deeper into the universe of fine arts and art galleries. We came to understand how exhibition logistics function and how to work with artists, art curators and clients. Since we aimed to produce a site with contemporary language, experience and technology, it was necessary for us to study new ways of approaching a situation or solution to a problem.