Since 1938, London-based clothier Scabal has supplied the world with impeccably tailored suits, personalizing garments down to the smallest details. To create an immersive online experience that reflects the degree of quality and personalization that Scabal offers, Liège, Belgium–based digital agency EPIC mixed photos, video content—with some content by Parisian production company Peter Franklin—and text effects with a clean, minimalist grid system and smooth animations. Made-to-measure navigation provides bespoke experiences dependent on the kinds of pages: for example, the homepage offers floating quicklinks to specific pages and the store locator page contains a scrolling search bar. Built in Wordpress, the site uses the plug-in Barba.js to enable preloading and smooth transitions between pages.
Moon and sun, night and day—the digital design firm’s new site strikes an elegant balance between contrasts.