Responses by Andrea Treviso, creative director and cofounder, Efesto.
Background: Scape is the new 2020 travel bag collection for Brooks England. This landing page forms the center of a digital promotional campaign where all users arrive from social media, the e-commerce website and the newsletter platform.
Design core: The core is to communicate the mood and key benefits of the products, inspiring visitors to discover the whole collection. Also, the inclusion of the products’ technical features is important for the brand.
Challenges: To mix the visual inspirations and the products in a perfect balance and keep all products at the same level.
Navigation structure: The thinking behind the navigation structure was to make a good mobile user flow, directing visitors to the call to action and to buy products.