Confectionery See’s Candies sought to extend its online presence with a site that would feature the digital equivalent of walking into one of its retail stores. Digital agency LiveArea designed and developed a collection of four integrated sites that seamlessly blend an e-commerce experience with the charm, heritage and personality of the See’s Candies company. A striking monochromatic color palette plays on the confectionery’s graphic identity, while vintage aesthetics and images hearken to the days when color process film was commonplace. Intuitive navigation immerses visitors in the brand, and the “Build a Box” page enables customers to create their own box of See’s candies, exactly like the company’s brick-and-mortar stores.
The event space’s site by Almanac reflects its vibrant personality with bold colors and images.