Responses by Andy Jackson, creative director and Jim Tattersall, CTO, Rotate°
Background: A relatively recent addition to the market, non-alcoholic spirits company Seedlip has been growing rapidly. Previously, we helped Seedlip create a pretty lightweight, but beautiful online presence. Now, with a growing global presence, the website in its most recent form is about building localized brand advocacy through great content as well as selling directly to consumers.
Highlights: We would define the design style as modern, but rooted in nature. Seedlip is a nature company, who happens to make drinks, and keeping Seedlip’s green credentials prominent was a crucial part of the brief.
Navigational structure: As the site had to strike a balance between commerce and content, we came up with the literal approach of two clear signposts on the landing page. Traditionally, blog content is hidden away within the last page of the navigation, but here, it is just as prominent as the online store. This distinct separation of content then became the system to categorize the website. We also pulled out the three hero products as visual shortcuts to the most popular pages.
Time constraints: As with most projects, there was a fairly tight timeline. It needed to coincide with the launch of a new product. With that in mind, we staggered the site into two releases: the Shop, with a minimal “About,” followed by an extensive “Discover” (Blog) area for phase two.