With this site, Shaw Industries, the world's largest flooring manufacturer has made it easy for do-it-yourself shoppers to select products. Raising the bar for other manufacturers, Shawfloors.com consists of a successful combination of merchandising and technology that have created exceptional visualization and browsing tools. Not only does the site bring customers into a closer relationship with the brand, it educates and inspires them and helps lessen the financial risk of, what is for most people, a large purchase. We can't help but believe that this site leaves visitors feeling confident (possibly even excited) about their decisions.

• Knowing that consumers are less likely to abandon decisions once they've entered a store, Shaw wanted this site to get buyers further into the decision-making process.

• Try on a Floor lets consumers upload and mask off photos of their rooms, try out different flooring options and render surfaces on the fly.

• The level of detail in the seemingly limitless product showcase is the best we've seen in a long time.