As part of its comprehensive rebranding campaign, Tokyo-based digital creative firm SHIFTBRAIN, Inc. designed and developed a new website that showcases its portfolio with elegant photographs and dynamic animations. The front page welcomes visitors to the page with clips from the creative firm’s diverse showreel and minimal but scintillating animated graphics. Eschewing the formulaic hamburger menu, the site’s navigation flows seamlessly from one page to the next, further exhibiting SHIFTBRAIN’s imaginative approach to its projects. In-depth case studies reveal not only the firm’s creative process behind its work, but also key creatives that worked on the project—complete with headshots—that helps to personalize the company culture. The lively site describes how SHIFTBRAIN passionately creates its work, and displays its personality to future clients.