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Responses by Jean Boonen, cofounder/client solutions, unanim.

Background: Silversquare is a coworking network in Belgium and Luxembourg. This site was developed to draw in the company’s prospective clients but also bring more conversion and connection around Silversquare’s community.

Larger picture: This website was the final step of a full rebranding process for Silversquare in collaboration with Base. We’ve been applying this rebranding to Silversquare’s digital environment and extending the artistic direction to its digital assets.

Design core: The whole creative concept. Using only squares and declining a connoted branding throughout a whole website without giving any concession was, in terms of user experience, quite a challenge that we loved to take on.

Favorite details: We are happy to have integrated inspirational content into the website, with facts, stories and the possibility of finding great accommodations next to each coworking space within the community section. These are all things that make Silversquare’s website more than just an exposition of its services; it’s an overview of the great community you have access to when you get a membership.

Navigation structure: When creating the navigation, our goal was to provide an overview of Silversquare’s services before users would even have to click on a section. This ensures that you’ll end up viewing the services that really interest you instead of having to go through each of them to understand the differences.

Special navigational features: We really like the way you can navigate in the community section of the website by selecting random tags in the marquee that filter your view.

Technology: The website was developed using a PHP CMS based on Laravel Nova. It is a headless architecture that feeds a Vue.js web app to ensure a great level of performance.

silversquare.eu

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