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Responses by Rob Wade, group creative director, Smith & Milton

Background: The site was developed to showcase Smith & Milton’s clients’ case studies and projects. We want to tell our story—a history of 37 years—and show our leadership team in an engaging and creative way. We also worked with Ald Design for site development.

Highlights: It was important to us to have a simple and stripped-back navigation to make the overall experience as visual as possible for the viewer. In the work section, we have one area leading with the ROI figures and then a visually impactful case study afterwards. We also used full-bleed imagery and a flexible block system in the CMS so each project or case study has a slightly different scheme and flow.

Favorite details: We are all about the results we generate for our clients, so we wanted this to come across. With the case study page designs, we delve into a little more insight than users might expect, demonstrating the success of the project while explaining why it worked so well.

Time constraints: With this site being an internal project, we had to be very stringent on how much time was spent so that it didn’t get in the way of any other work. Each aspect of the project and asset creation was something of a mad collation of everything we could find, followed by multiple rounds of strict reviews. Though we had a launch date, this did not signal the end of the project for us.

Anything new: As a team, we have gained fantastic insight and have all discovered a great deal about our brand as well as enhancing how we communicate. We’ve formulated better ways to be receptive to requirements outside of what can usually be expected. Also, keeping everyone in the loop throughout the journey can deliver an outcome that works for everyone.

smith-milton.co.uk

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