Responses by Matthew Luke, creative director, Jesse Higson, lead developer and Charles Fisher, marketing executive, Chaptr
Background: The So Young website and magazine is inspired by fanzines from the punk era, but with a much more positive outlook. It’s about documenting what is going on right now, up and down the country and overseas in pubs, clubs, squats and living rooms. It’s for lovers of music and culture in general. We launched the site to coincide with So Young’s ninetieth issue being released. This issue features acts like The Orielles, Viagra Boys, Baxter Dury, whenyoung, Drenge, The Chats, Lady Bird, Crewel Intentions, as well as amazing illustrations from a number of incredible artists.
Highlights: The website was designed to match the positive punk influences of the magazine, giving So Young a vibrant and customizable website to showcase the magazine, music journalism, social media and live events activity. We love how the site navigates in a very visual way, and how it focuses on the content first and foremost.
Favorite details: The CMS, which has the ability for administrators to choose the site’s accent color with every new issue release. Today it’s yellow, but tomorrow, it could be anything.
Technical features: The site was a bespoke design built on top of WordPress, so we utilized CSS Grid for the styling and jQuery to achieve some of the functionality. We also integrated some APIs to pull data onto the site, such as Last FM, Spotify and Instagram. The site makes use of Spotify and Last FM’s scrobbling integration to present what the So Young team is listening to in real time. It’s a really cool feature that we use on our own site too.