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To meet the growing need for more "natural," energy drinks, SoBe created Essential Energy, a beverage that delivers the energy people want, without the unhealthy additives. SoBe has always been marketed from a health-and-wellness position so it's not much of a stretch that they've branded their new energy drink as a healthy alternative to what's currently available. This site introduces the drink to 25- to 39-year-old energy drink drinkers.

• Although SoBe does have a main, portal site, the company has, seemingly, always favored the route of creating microsites for each of the drinks in their line.

• In lieu of conventional navigation, multiple freestanding windows mimic a desktop environment.

• The site's been experiencing relatively strong stickiness; visits are averaging over four minutes each.

www.sobeessentialenergy.com

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