Responses by Cross & Crown
Background: The website was built as an online extension of the New York–based live forum series, Socrates in the City, hosted by New York Times best-selling author Eric Metaxas. We wanted to create an experience that encouraged users to browse and explore the wealth of audio and video content, relating to “life, God and other small topics.”
Highlights: Our goal was to create a clean, bold layout that brought a focus to the audio and video content on the site, and encouraged users to explore.
Challenges: One of the most challenging parts of the site was building a usable search bar. People continue to have high expectations for search options since most users can easily use Google’s search engine and find what they are looking for, so we wanted to provide that similar experience on this new site.
Favorite details: The previous site was very dated and most of the content was not available, or just difficult to find. In reverse, the new site is clean, focused and begs users to explore it.
Time constraints: Overall, time was not an issue as the client valued spending the right amount of time for it to look perfect. However, we did have a final sprint near the end of the project to make sure we finished it before Christmas.
Technical features: We have a very clean and usable e-store powered by WooCommerce that allows Socrates in the City to drop ship its products. We love not only providing clean design, but also streamlining business processes and making tasks easier for our clients.