Responses by Mathias Høst Normark, founder/design director, Norgram
Background: The purpose of the site is to act as the main platform for the community and work of Copenhagen, Denmark–based future living lab, SPACE10. The platform peeks into the different labs of SPACE10 and features articles and an extensive calendar showing upcoming and past programs for the community. Norgram was responsible for site design while digital agency Relax, we are the good guys and full Stack developer Jens Sogaard were both responsible for site development.
Highlights: The idea was to build a design system that was based on the idea of spaces. It is inspired by 1960s Swiss graphic design, where the focus was to create a strong system of typography, colors and compositions. Given that there is a vast amount of content, the approach defines an editorial and timeless aesthetic, with room to bring an edge to the small details.
Challenges: The biggest challenge was to explain what SPACE10 is all about—through its lab structure and vast amount of articles and events. In the beginning, we had a very extensive feature set which became a hindrance for the process; therefore, we had to get rid of some of the more progressive features.
Favorite details: We’re most proud of the overall design language—how a simple design can hold so many possibilities and ways of displaying content, yet still have an edge to it. We also like the layered design of the Lab’s page; it’s the heart of SPACE10 and represents its themes. The composition and interaction, along with the main navigation behind the grid icon, are also another one of our favorites.
Navigational structure: The idea was to provide a clear way to navigate by slimming down navigating options and instead explore the site by clicking articles or events that sparks users’ interests. The extended navigation, which is accessible through the grid icon, represents all the main pages on the site while always showing the context of the page the users are currently looking at.
Alternative approach: I think we would try and limit the amount of features a bit more. You often fall in love with features and try and make them all happen, but in the end, not all those features will be used; so it’s better to start small and scale, rather than building everything from the start.