Responses by Tubik Studio
Background: The initial idea was to create something extraordinary in terms of design and, at the same time, insightful in terms of content. Considering that Stanley Kubrick is one of the most influential filmmakers in history, there are a lot of admirers who are thrilled to learn more facts about him and his art. Also, some users might get more interested in Stanley Kubrick once they check out the site. When we started to work on kubrick.life, it was Stanley Kubrick’s 90th birthday. It was a great honor for us to immortalize his art on a well designed website.
Highlights: The idea was to create a complete and consistent story. Keeping in mind that Kubrick was a great filmmaker, we wanted the whole website to feel like a movie. The narration is in chronological order; we featured his films and some interesting facts to make the story of his life more enticing. With each movie story, we familiarized users with Kubrick’s traits and techniques as a film director. Stylistically, we added background noises, picked an old-school color palette and also worked on typography that created this old movie-like feeling.
Challenges: All of Kubrick’s films are in different genres and styles, and they reveal different times as well. The most challenging aspect was to find a unified style to make all these films look consistent but still unique. We spent almost three months choosing the appropriate concept.
Favorite details: We like the scroll animations that users see along the way. As we created a huge long read, we needed to find a creative way to separate the films, so we came up with some unique animations for each film title. We also enjoyed the “Escape it” labyrinth that made the experience more engaging and fun.
Navigational structure: To reach “the movie effect,” we used the infinite scroll as the main navigation element that takes users through the story of Kubrick’s life and filmography slide by slide. In the end, we found out that our long read is more than 300,000 pixels long! There is also helpful side navigation for a more convenient experience.
Time constraints: Because the project was internal and non-commercial, the only issue was finding time and establishing the point when the website could be considered done. Though the website is live, we are still working on polishing it.
Technical features: The whole website was built entirely on a Readymag platform with some custom HTML/JS/CSS code injections.