With two offices in Tampa, Florida, and in San Diego, California, design firm SPARK has plenty of stories to tell, in both its branding identities and in its digital publication STICK. Created by SPARK’s editor Amanda Story, designer Janel Gancena and developer Amber Stickel, STICK’s layout pays homage to the printed publications that inspired it by incorporating traditional print elements. Transitions between articles play on the turn of a page, creating an immersive and engaging experience for visitors. A playful layout changes depending on every article’s text and images, and how they relate to each other. “The site has introduced a new outlet for boundless creativity for our agency staff, boosting our culture,” says Story. “At the core of this project was a desire to learn and to give something back to our industry. We hope that STICK delivers that, one real thought or ridiculous pun at a time.”
Brevity created a memorable and interactive online platform for the arts and sciences festival.