Responses by Robbert Schefman, founder/digital art director, Exo Ape and Rob Smittenaar, development

Background: Like British pop music, Italian food and German cars, Dutch interior design is evolving into a trademark with its own quality seal. Leonie Hendrikse and Jeroen Stock, the two creative minds behind Stock Dutch Design, are becoming the archetype of this new mastery in design. Stock Dutch Design is an interior design firm that designs interiors for both residential and commercial clients from all over the world. Its passion is learning about the homeowners’ personalities and memories, and translating them into a unique, practical and sustainable interior. Stock’s interior designs have a lot of depth by incorporating daring colors and patterns, creating the unique Stock signature. Exo Ape helped Stock Dutch Design transfer these characteristics into their own digital platform, which now has a stock signature of its own.

Highlights: The background color of the website plays a key role in the overall look-and-feel. It changes color based on the user interactions. The website features a couple of cool Easter eggs—for example, the menu that highlights a random detail image every time you open it, and the random pastel color in the page transitions.

Challenges: The main goal was to reflect Stock’s brand values into the website: daring colors and patterns, future proof bases and making enchanting memories. Exo Ape incorporated mood boards, pieces of wallpaper and colors. This resulted in a website that’s a true visual feast.

Technical features: The flexible Wordpress content management system enables users to create new project pages and position them as they please. The selected background colors for each block will blend seamlessly into each other. The header images and background color can be changed based on Stock’s new work. In this way, the website always feels fresh when Stock adds new work.