During the 57th International Art Exhibition from May to November 2017, Paris-based artist Xavier Veilhan transforms the French Pavilion in Venice into a recording studio called Studio Venezia; more than seventy international musicians, including Alain Planès, Sébastien Tellier and Mr. Oizo, will play and record music at the studio, supported by a set of instrumentalists, technicians and sound engineers from all around the world. Wanting to bring this event online for the world to witness, Veilhan approached ad agency BETC and its digital and experiential subsidiary studio BETC Digital and asked for their participation—and so, Echoes of the Studio was born.
BETC led the digital concept, the artistic direction and supervised Echoes of the Studio’s production, which was entrusted to Paris- and London-based digital firm makemepulse. The site livestreams dozens of recordings from the French Pavilion and transforms them into virtual organic forms composed of iron particles. Each sound frequency changes the movement of the organic form; visitors can listen to the sounds by moving their cursor closer to these shapes. The site also lists information about Studio Venezia, including Veilhan’s work and information on the featured musicians, providing one-minute samples of their work from streaming service Deezer.