More than a decade ago, Subaru became the first automaker in the United States to remove all trash from its production process. The US National Park Service, in preparation for its centennial anniversary in 2016, signed Subaru on as its official auto sponsor; the partnership led to a campaign to make every national park zero-landfill as well, eliminating more than 100 million pounds of garbage every year. In celebration of this alliance, ad agency Carmichael Lynch and creative digital firm Rezn designed and developed Subaru Loves the Earth to showcase the automobile manufacturer’s commitment to the environment. Concentric tree rings construct the main navigation system, with each ring representing a different year since Subaru’s pledge to become zero-landfill. As visitors delve deeper into the timeline’s layers, all navigation and imagery remain organic in look and feel, from backgrounds of beautiful landscapes to the unwrapped tree rings directing users to special events in the automaker’s environmental legacy. The website has become an online repository for Subaru’s partnership with the National Park Service as well as the National Parks Conservation Association—and its dedication to making garbage a thing of the past.
We Cant Stop Thinking and RSQ designed & developed a sophisticated site for the consultant firm.