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Responses by Elena Ramirez and Octavio Pardo, graphic designers, Ashler; Ale Paul, founder/type designer, Sudtipos

Background: The new site is a comprehensive way to explore the entire Sudtipos type library, where users can savor fullscreen specimens of every typeface and use the type tester to explore every OpenType character—including ligatures, stylistic steps and alternates—to preview words. And the site also can show clients not only the retail fonts but also the foundry’s custom fonts. Users can also license every typeface directly from Sudtipos, for any device.

Highlights: The search module, which lets the user search and filter with the ability to hide and pin fonts—which seems obvious but is extremely practical. It might be the most useful comparative typeface searcher in the industry. The typetester tool allows the user not only to try the fonts but also to apply OT features in individual glyphs, which is critical for the kind of fonts that Sudtipos sells.

Challenges: The most challenging aspect has been to manage a huge, complex font collection, and give users the availability to search and find what they are looking for in an easy and intuitive way.

Favorite details: The specimen font pages. It has a typetester tool for custom text, information about all the fonts, features, the license and the author, and a view of all the glyphs that compound the font and images in use. It’s just one click away—and all in a minimal layout. The perfect mix!

Navigational structure: From the beginning, our main focus was for the user to reach any fonts in the collection from every page. We used a simple navigational structure within the top menu, which contains a megamenu showing not just the general fonts list, but also the newest ones, the bestsellers and the fonts on sale.

Alternative approach: Initially, we wanted to create a more complex search engine with many categories and subcategories. If we could change the project or restart it again, we would definitely study that possibility.

sudtipos.com

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