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Responses by Adoratorio Studio.

Background: This site for winery Tasca d’Almerita opens the door for the brand’s 200-year-old heritage following a fundamental rebranding that touched all its facets, from logo to labels. With such a rich history comes a tremendous amount of content and strategic objectives. Keeping this in mind, we decided early on to focus on wine enthusiasts, lovers of Tasca d’Almerita’s Sicilian cantinas and estates, and B2B audiences, while a separate e-commerce experience serves buyers all over Europe.

Design core: The font pairing is the first distinctive element that comes to mind, combining a bold, impactful style with possibly the most serif, most graceful font we’ve ever employed. To create the perfect stage for the brand, its fantastic estates and cantinas where Tasca wines are produced, we focused on a clear-cut editorial design enriched by wide, airy images that, paired with the bold and varied color palette, breathe life and freedom into an otherwise rigorous design system.

Favorite details: This might be slightly personal and specifically catered toward the web designers out there, but we’re in awe every time we select one of the estates and the transition plays. The staggered reveal of five elements is concurrently visually explosive and graceful.

On a more general note, we’re incredibly satisfied and proud of how the overall design and experience feel cohesive while highlighting the varied brand palette.

Challenges: Content management. Tasca d’Almerita comprises a 200-year heritage, five estates, more than 50 different wine labels, and a wide range of corporate activities ranging from sustainability to experiences that really tested our planning and design capabilities. This, of course, cascades in other sensible aspects of web development, such as performance optimization. Also, as it often happens with horizontal scrolling websites, responsive design requires additional effort and attention to deliver a consistent experience.

Technology: The site’s stack was quite slim but exploited to the fullest to achieve a cohesive, engaging experience. We employed Vue.js and Nuxt for the front end, GSAP for its animations, and a headless Wordpress CMS.

tascadalmerita.wine

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