On 10,000 Santa Monica Boulevard in Los Angeles stands Ten Thousand, a luxury apartment building that offers a wide array of amenities and hospitality services, from private drivers with luxury cars to concierges trained to personally assist residents with their lifestyle. To create a site that communicated the extensive offerings of Ten Thousand, Las Vegas–based ad agency SK+G designed and developed a site and worked with San Francisco–based creative firm Steelblue to imbue the site with beautiful renderings and cinemagraphs. Conditional cinemagraphs on the homepage display Ten Thousand depending on the current time and weather in Los Angeles; Steel Blue created six different cinemagraphs for time of day with three different effects reflecting the weather for a total of eighteen cinemagraphs shown on the homepage alone. On the Concept page, SK+G designed a dial interface that corresponds to the idea of a day in the life at Ten Thousand; selecting a navigational point on the dial rotates the interface and changes both the content and cinemagraphs that coordinate with the appropriate time of day. SK+G built Ten Thousand’s site in WordPress to incorporate the functionality into the theme without relying on third party plugins.