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The Apartment, a furniture gallery literally installed in a Copenhagen apartment, features distinctive modern and contemporary pieces in a collection curated by Tina Seidenfaden Busck. Copenhagen-based digital agency Spring/Summer created an elegant, minimalist site design that enables the products to take center stage. A nonlinear navigation system encourages visitors to meander through the site’s offerings. “All navigation has an epicenter around the Inventory entry point in the site’s upper left corner, but it is a very exploratory site in that inspiration plays a big part in the navigation,” says Pelle Martin, Spring/Summer’s founder and creative director. “We tried to lead the user through the site, instead of having them go back to the beginning of the site every time.” The site has garnered positive reactions from the design community. 

theapartment.dk

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